Arrive magazine is the Amtrak onboard publication read by over 1.4 million riders along the Northeast corridor. Every issue included an exclusive celebrity profile, travel, food, and business features.
Art Direction / Design / Project Planning
BBDO, the agency of record, commissioned several boutique design agencies to submit design ideas. This treatment was selected and has been the corporate logo for nearly 20 years.
Design
Shot on location in Cancun and a NYC studio, this catalog was created and distributed in rooms, on time and budget, for the first time in its history.
Creative Direction / Design / Project Planning
The Verizon in-store catalog was created to enlighten and inspire customers with additional features, plans, prices and products. Along the way, large-scale photo shoots provided an image library for company-wide usage.
Creative Direction / Design / Casting / Project Planning
CNET Magazine was launched to examine tech from every angle: from its impact on society, to the people and companies who think up the next big thing, and the gadgets and services that really matter.
Art Direction / Design / / Project Planning
NewYork-Presbyterian, ranked among the top 10 hospitals in America, launched Health Matters to highlight the latest news and insights from world-class physicians, nurses, and experts; inspiring first-hand accounts from patients and caregivers; and updates on the latest research and innovations in patient care.
Creative Direction / Design / Photography and Video Direction
This publication was created to highlight the Disney travel destination services. It was distributed in a poly bag with Travel + Leisure magazine.
Creative Direction / Project Planning
Auberge magazine was created for the west coast chain of resorts to highlight their properties through original photography and editorial content. It was then distributed to American Express Gold and Platinum card members with an appropriate spending profile.
Creative Direction / Design / Casting / Project Planning
Tassimo is a single-serve coffee system from Kraft foods. Tassimoments was created to bring to life the idea that the perfect cup can lead to the perfect day.
Creative Direction / Design / Project Planning
The Creative Group is a marketing and creative staffing agency. I was commissioned to design portfolio building interface pages.
Design
Elevations magazine was created to engage members and prospective members with content featuring the lifestyle and culture available through their properties.
Creative Direction / Design / Project Planning
360 magazine was created to inspire American Express co-branded cardmember spending on luxury travel, food and merchandise.
Creative Direction / Design / Project Planning
Created in response to a request for proposal, these design samples were presented in collaboration with a web development team.
Design
These direct mail programs were created to promote member benefits and privileges. The "You don't fly one airline, why should your card?" concept outperformed all other approaches year after year.
Concept Development / Design
These ads, airport posters and marketing collateral were created to announce the opening of a new shared ownership property in Vail.
Concept Development / Design
Artful Living magazine was created to engage prospective buyers of a luxury real estate development in Kauai through original photography and editorial content highlighting the island lifestyle. The magazine was then distributed to American Express Gold and Platinum card members with appropriate spending profiles.
Creative Direction / Design / Project Planning
